When Change4Life launched I thought it was a positive initiative, although very misinformed. Living and working at the time in a very deprived part of south east London with a high proportion of the population from minority ethnic communities, I felt that though the messages were great, they would not reach our population. They might work on the middle classes.
Change4Life survived a change of government and this new initiative ‘Supermeals’ is clearly trying to move with the times, difficult economic times. I think it is great that big business is involved because most people do shop for their groceries at the large supermarkets, however, where is Sainsbury’s who did their own feed your family for a fiver initiative ages ago? Do these businesses really want to be realistic about how much people can afford to spend on their food?
£5 for a meal, why does it need to be so much? We need to teach the skills to be able to cook cheaper than that for the people on low incomes. Do we have to be so middle class?